Stanbic Business Incubator partners with The Federation of Small and Medium Enterprise Uganda to increase SME participation in the Oil and Gas Sector

 Stanbic Business Incubator Limited (SBIL) and The Federation of Small and Medium-Sized Enterprises-Uganda (FSME-Uganda) have entered into a partnership to facilitate SME participation in the Oil and Gas sector. Launched 14 April, the partnership will focus on capacity building and training on national content and other key topics to equip SMEs with the knowledge they need to take advantage of the many emerging opportunities in the sector. The partners will also work together to facilitate information sharing with interested businesses and provide advisory services related to access to finance.

According to Mr. Tony Otoa, Chief Executive of SBIL, and Mr. John Kakungulu Walugembe, Executive Director of FSME, the partnership will enable FSME’s members across the country to tap into the experience both organizations have in the Oil and Gas industry and increase SMEs’ opportunities to engage in different components of the value chain.

The initial activities for FMSE-Uganda will include; MSME mapping, recruitment Startups, and sharing information on business opportunities. While SBIL will focus on resource mobilization to facilitate incubation activities, provision of specialized expert training and network. FSME-Uganda members will be given priority to participate in the planned activities.

SMEs interested in participating in the Oil and Gas sector can reach out to; 


Stanbic Business Incubator Limited.

The Stanbic Business Incubator Limited (SBIL) is a private company duly incorporated under the Laws of the Republic of Uganda. The Incubator started in 2018 as an initiative of Stanbic Bank to support and nurture SMEs to prepare for and harness business and growth opportunities. For more information, email:


The Federation of Small and Medium Enterprise- Uganda. 

The Federation of Small and Medium Enterprises-Uganda (FSME) is a not-for-profit membership association for Small and Medium Enterprises in Uganda registered as a company limited by guarantee in 2017. FSME plays a pivotal role in creating a robust and conducive business environment for small and medium businesses in Uganda. For more information, email:



UNBS waives PVoC Surcharges for the Period 25 March to 24 April 2021

Uganda National Bureau of Standards (UNBS) waives off Pre Export Verification of Conformity (PVoC) surcharges from 25 March to 24 April 2021. The waiver is for importers whose goods are currently at the bond or Mombasa port and those in transit /at sea. This short-term intervention has been implemented to respond to importers who requested assistance to clear their goods stuck in bonds due to financial constraints arising from the Covid-19 pandemic challenges.


What steps do affected importers need to take?

The affected importers are expected to do the following to benefit from the waiver:

  • Sign a commitment form to ensure future compliance to PVoC requirements
  • Avail the goods for compliance inspection and testing to ensure they meet quality and safety standards requirements
  • Pay the destination inspection and testing fees where applicable as per the Import Inspection & Clearance Regulations 2018
  • Commit to subject future consignments to Pre Export Verification of Conformity (PVoC) after this waiver period

Affected importers are advised to approach the UNBS Imports Inspection Department at UNBS Headquarters in Bweyogerere immediately for assistance and have their consignments cleared.

The information brief is attached here.


For inquiries, please contact; 

Mr. Abubaker Bakulumpagi: Tel: 0703659073 Email:  or

Mr. Samuel Tumwesigye: Tel: 0704585351 Email:

Uganda Investment Authority is profiling SMEs to increase access to markets.

Uganda Investment Authority (UIA) is profiling businesses to join the national SME (Small and Medium Enterprise) database. The profiling will provide SMEs with an opportunity to interact with development partners and access markets. Currently, UIA has profiled over 750,000 businesses since the exercise started in November 2020.


How will the SMEs benefit? 

  • Linkages to global and rewarding markets.
  • Access to suppliers and buyers portal.
  • Comparison and benchmarking opportunities.
  • Access to business capacity development training.

Uganda Investment Authority is a semi-autonomous government agency that drives national economic growth and development in partnership with the private sector. UIA mainly markets investment opportunities, ensures local and foreign investors have access to information to make more informed business decisions and offers business support, advisory and advocacy services.

The SME Division (SMED) of Uganda Investment Authority supports and facilitates domestic enterprises’ sustainable development.


How does my business get profiled?

  • You must complete and submit the online profiling form with your business information.
  •  The profiling form is available here. 

For details, visit: or email:

Virtual Workshop on opportunities available for suppliers in the Oil and Gas Sector

The Uganda National Oil Company (UNOC) is organizing a virtual workshop for businesses to discuss how National Content and Quality, Health, Safety and Environment Management (QHSE) can be incorporated in the bidding documents. The workshop will highlight different opportunities available to the suppliers in the Oil and Gas Sector. Businesses will also learn about standards and certifications required for goods and services delivery.

The online workshop will take place on 31st March 2021, starting at 10:00 am.

This workshop follows a survey UNOC carried out among SMEs participating in the sector, which indicated the need for more information on incorporating National Content and QHSE in bidding documents. UNOC is mandated to implement the National Content Strategy. To fulfil this, it ensures the bidding processes include local content requirements and comply with the National Content framework.

UNOC has a partnership with Stanbic Business Incubator, which will be presenting at the workshop. The Incubator provides Business skills training to the Oil and Gas Sector suppliers to enhance their bidding process performance. The training focus on governance, compliance, standards, financial management and access to markets. The Incubator also provides networking opportunities plus mentoring and coaching for entrepreneurs.

To participate:

Please find the link with a registration form.

Kindly respond by 25th March 2021 to allow us to effectively plan for the workshop. Note that only those who send in their registration form will receive the log-in information.

For more information about the virtual Workshop: Call +256312444600 or Email:



Academy for Women Entrepreneurs (AWE) Uganda in partnership with The Stanbic Business Incubator and NSSF, will celebrate this women’s day by offering their program Alumni a unique Series on Financial Wellness. The series will equip women with knowledge to improve their financial stability and specific strategies to build wealth for their businesses.

AWE is part of the global Academy for Women Entrepreneurs (AWE) program that supports women entrepreneurs worldwide. AWE uses DreamBuilder, an online entrepreneurship training program, to teach women how to create business plans, understand how to raise capital, and connect with successful business owners’ networks. AWE participants are also connected to additional opportunities by leveraging alumni networks, non-governmental organizations, and more. In Uganda, AWE had its first cohort of women entrepreneurs in 2019 who trained and graduated to the AWE alumni. After graduation, the AWE alumni continue to receive business support through participation in speaker series and businesses visits that boost business growth.

The Stanbic Business Incubator supports and nurtures SMEs to prepare for business growth opportunities. Across Uganda, the incubator trains and mentors businesses from diverse sectors. Through the Incubator, participants also gain access to networking, new markets, and financing opportunities. 


The program is slated for 8th March, 2021, from 10am to 12pm and attendance is by invitation only. 

For more information about AWE, please call: +256772852399


Uganda Development Bank Call for Applications: Production, Import Replacement and Export Promotion

As part of the government’s stimulus package to support recovery from the impacts of Covid-19, Uganda Development Bank Limited (UDB) received funding to support increase in production of essential goods and services for import replacement and export promotion. The fund beneficiaries are small, medium, and large enterprises in the sectors of Agriculture, Agro-processing and Manufacturing/Industry that produce for local, regional, and international markets.

UDB is the country’s national Development Finance Institution (DFI) with a mandate to accelerate socio-economic development in Uganda through sustainable financial interventions. The bank supports projects within the private sector that demonstrate potential to deliver high socio-economic value in terms of job creation, improved production output, tax contribution, and foreign exchange generation, among other outcomes.

The support for successful applicants will be in form of financial and non-financial interventions as provided through UDB’s various products listed below:

Financial Interventions

  • Term Loans
  • Asset Finance
  • Farmer Group Lending
  • Private Equity Investment
  • Working Capital and Trade Finance

Non-financial Interventions

  • Project Preparation
  • Business Advisory Services


What are the terms of Term Loans available through the opportunity?

  • Up to a period of 15 years.
  • Up to three (3) years of grace period.
  • Interest shall not exceed 12% for borrowing in UGX.
  • The minimum lending amount shall be UGX 100 million. The maximum amount shall be in line with the bank’s allowable limit.

Who can apply?


  • The enterprise should be registered in Uganda and owned by Ugandans with exception of projects of very strategic nature in terms of impact development.
  • The enterprise can be a start-up or an existing business seeking to expand.
  • The enterprise applicant must demonstrate feasibility and viability of the business.
  • Owners’ equity contribution must be between 10% and 60% depending on the project’s specifics and associated risks.
  • Applicants must be able to secure the loan using any form of acceptable collateral by the bank.


How to Apply


  • The application form can be accessed, completed and submitted online at
  • Hard copy forms can be accessed and submitted at UDB Head office at Rwenzori Tower or at a Post Bank Branch near you.
  • Applications should be submitted together with all the required documents to support the evaluation process.

The applications received will be assessed and there after submitted to the relevant management and board committees for a final decision. After the assessment, the applicants will be informed of the outcome.

The loan process takes an average of 45 days from application to the first disbursement; however, the process may be longer or shorter depending on the nature and complexity of the project.


Note: This is an ongoing call with no specific deadline, and eligible businesses are encouraged to apply.


For more information, please visit the UDB website: or email: or call +256 414 355 509.

Stanbic Business Incubator

Stanbic Business Incubator yeegasse ne UTB okusomesa obukolero n’eby’obusuubuzi ebitonotono (SMEs) eziri mu ttabi ly’eby’obulambuzi ebikwata ku nzirukanya y’eby’enfuna

Ekiwandiiko ekyafulumizibwa

Kampala, Uganda: Museenene 4, 2020. Stanbic Bank Business Incubator etadde omukono ku ndagaano y’okutegeeragana ne Uganda Tourism Board – UTB (Ekitongole ekikwasaganya eby’obulambuzi mu ggwanga) okubeera nga basomesa obukolero n’eby’obusuubuzi ebitonotono-SMES ezenyigira mu by’obulambuzi enzirukanya y’eby’enfuna okusobola okukakasa nti zikulaakulana wamu n’okuwangaala.

Enkolagana eno ereesewo omukisa ogw’enjawulo ebitongole bino byombi we binaasinziira okutondawo wamu n’okussa mu nkola enteekateeka eziwerako ku kusomesa n’okuyigiriza abantu enzirukanya y’eby’enfuna mu kutodawo ebitongole, ekinaatuyamba okufuna abasuubuzi ab’enyigira mu by’obulambuzi abalungi ddala.

Okusinziira ku ndagaano eyo, Stanbic Business Incubator ejja kuwaayo ebintu nga; abawi b’amagezi abakugu, abayambako mu bukulembeze, ebikozesebwa mu office wamu n’okutendekebwa eri abo abaagala okutandika wamu ne SMEs ezenyigira mu by’obulambuzi kibayambe okukulaakulanya wamu n’okubeezawo bizinesi zaabwe.

Bwe yabadde ayogera ku mukolo ogw’okussa emikono ku ndagaano eno, akulira Stanbic Business Incubator Mwami Tony Okao Otoa yagambye nti ebbanguliro lino lya kukunganya ssente ezinaakozesebwa mu  mirimu gy’okubangula abaagala okutandika wamu ne SMEs ezeenyigira mu by’obulambuzi ezinaaba zisomesebwa.

“Stanbic Business Incubator ejja kuteekawo embeera esobozesa okutondawo enkola y’okukuuma ebiwandiiko nga bakozesa ebyuma bi kalimagezi, enzirukanya ya bizinesi wamu n’enkola eyitibwamu okwekebera eneekozesebwa SMEs n’abantu abalala abaneenyigira mu by’obulambuzi,” bwatyo Mwami Otoa bwe yagambye. Yayongeddeko nti bajja kutegeka emisomo eginaabaamu okuyigira awamu, okugabana abantu ab’enjawulo bye bayiseemu wamu n’okutendeka abapya, SMEs wamu n’abamaze okubangulwa nga basinziira ku bwetaavu. Okutendekebwa kuno kujja kwetooloolera ku buyiiya obupya mu tekinologiya wamu n’engeri gy’osobola okukulaakulanya bizinesi.”

Akulira UTB Muky. Lilly Ajarova yakakasizza nti ekigendererwa mu kino kwe kulaba nti bagenda mu maaso n’okukulaakulanya eby’obulambuzi mu Uganda. “Ekitundu ku mulimu guno kyesigamizibwa ku bwannannyini obwa ssekinnoomu, kino kitufuula okuba nga tukakatibwako ffe nga UTB okusomesa wamu n’okumanyisa abantu ebintu ebiriwo ebiyinza okutuyamba mu kutuukiriza ebiruubirirwa byaffe. Tulindiridde n’essanyu ebintu ebyewuunyisa bye tusuubira okuva mu nkolagana eno,” bwatyo Muky. Ajarova bwe yagambye.


Yannyonnyodde nti nga tuyita mu kwegatta wakati wa UTB ne Stanbic Business Incubator, enkolagana zijja kukolebwa ezinaayamba mu kutondawo wamu n’okubeezawo bisinesi ezenyigira mu by’obulambuzi nga tuyita mu kuzigunjawo, okutendekebwa wamu n’okubunyisa amawulire ageetaagisa. Yayongeddeko nti kino kijja kwongera okulabirira wamu n’okunyweza obwa sseruganda obuliwo kaakano ate n’obunaabaawo mu biseera eby’omumaaso wamu n’emigaso egibulimu.

“Bw’otunuulira embeera eriwo kati n’engeri nnawookeera wa Covid-19 gy’akosezzaamu eby’obulambuzi mu Uganda n’ebitundu ebirala, enkolagana eno esuubirwa okuyamba ennyo bizinesi eziri mu ttabi lino okugunjaawo enkola empya ezinaayamba okutwala eby’obulambuzi mu maaso,” bwatyo Muky Ajarova bwe yayongeddeko.

Yakinogaanyizza nti endagaano eno egenda kufuuka eky’okulabirako eri ebitongole ebirala nabyo ebisuubirwa okutandikawo enkolagana ezenjawulo. Yannyonnyodde nti guno gugenda kuba omumuli ogunaddamu okumulisa eggwanga naddala mu kiseera ekinajja oluvannyuma lwa nnawookeera wa ssennyiga omukambwe.


Ebikwata ku Stanbic Business Incubator

Stanbic Business Incubator kitongole kya bwannannyini ekyakkirizibwa mu mateeka ga Uganda era nga kyawandiisibwa ku nnamba 8002000141657 nga ne ofiisi yabwe eri ku kibanja nnamba 5 Kololo Lower Terrace. P.O.Box 7131, Kampala Uganda.


Stanbic Business Incubator yatandikawo mu 2018 ng’enkola Stanbic Bank gye yagunjawo okuyamba wamu n’okuteekateeka SMEs nga zeetegekera okuyingira olwokaano lw’okuddukanya emirimu. Ebbanguliro lino lyakatendeka obukolero obutonotono obusoba mu 660 ate n’abantu abasoba mu 1,746.

Bino wammanga bye bimu ku ebyo Business Incubator by’eyigiriza abantu

  • Okutondawo bizinesi
  • Okutendeka wamu n’okulabirira ebiba bikolebwa
  • Okuteekawo ensinsinkano wakati w’abantu ab’enjawulo, okukubaganya ebirowoozo okwawamu era n’okutuukirira ba kafulu mu bintu eby’enjawulo.
  • Okusomesa wamu n’okulungamya abasuubuzi oluvannyuma lw’okutendekebwa
  • Batondawo amakubo agayitibwamu okufuna obutale wamu n’ensimbi

Okumanya ebisingawo, batuukirire ku –

Ebikwata ku Uganda Tourism Board

Uganda Tourism Board kitongole kya gavument ekiri wansi w’etteeka ly’eby’obulambuzi 2008 nga kyaweebwa obuvunaanyizibwa bw’okutumbula Uganda ng’ekifo ky’eby’obulambuzi eri bannansi wamu n’abagwira; kikakatibwako okulabirira eby’obulambuzi mu ggwanga.

Stanbic Business Incubator partners with UTB to offer financial literacy to SMEs in the tourism sector

Press Release

Kampala, Uganda: November 4th, 2020.   The Stanbic Business Incubator has signed a Memorandum of Understanding with the Uganda Tourism Board (UTB) to provide financial literacy support to Start-ups and SMEs in the tourism sector to ensure development and sustainability of the businesses.

This partnership brings a unique platform for both entities to jointly develop and implement a series of financial literacy programmes on enterprise development and national content to produce competent, financially solid and skilled entrepreneurs in the tourism sector.

According to the MoU, the Stanbic Business Incubator will provide resources such as expert advisors, mentors, administrative support, office equipment and training for Start-ups and SMEs in the tourism sector and contribute to the development and sustainability of their businesses.

Speaking at the MoU signing, the Stanbic Business Incubator Executive Director Mr. Tony Okao Otoa said the incubator will mobilize the funds to facilitate incubation activities, for start-ups and SMEs on the tourism business incubation programmes.

“The Stanbic Business Incubator will provide an enabling environment for the development of ICT-based solutions for record keeping, business management and performance testing on tourism businesses for wider use and application by SMEs and actors in Tourism,” Mr. Otoa said, adding that “We shall organize and facilitate a joint learning, experience sharing and training sessions for start-ups, SMEs and incubates based on enterprise needs. The training shall be centered to technological innovation, enterprise and business development.”

The UTB Chief Executive Officer, Ms. Lilly Ajarova, emphasized that the goal is to continuously develop and grow the tourism industry of Uganda. “Part of this effort is dependent on our private sector, making it imperative that we at UTB create awareness for the available tools that can help in achieving our mutual objectives. We greatly look forward to the amazing things to come out of this partnership,” Ms. Ajarova said.

She explained that through the UTB and Stanbic Business Incubator partnership, collaborations will be formed that will go a long way in contributing to the development and sustainability of the businesses in the Tourism sector through enterprise development, training and information dissemination. This, she added, will further nurture and cement all mutual present and future relationships and benefits.

“Given the current times and the immense impact on the Covid-19 pandemic on the Tourism sector in Uganda and beyond, this relationship is well placed to help businesses in the sector create new and existing methods to collectively re-start and drive tourism forward,” Ms. Ajarova added.

She observed that the MOU is set to create a strong platform for cooperation and cross-cutting partnerships between entities in different sectors. This, she explained, is bound to help light the spark that will re-ignite the nation, especially in the post COVD-19 era.




About Stanbic Business Incubator Limited

The Stanbic Business Incubator is a private company duly incorporated under the Laws of the Republic of Uganda with registration number 80020001471657 whose registered office is at Plot 5 Kololo lower terrace P.O. Box 7131, Kampala, Uganda.

The Stanbic Business Incubator started in 2018 as an initiative of Stanbic Bank to support and nurture SMEs to prepare for and harness business and growth opportunities. The Incubator has so far trained over 660 Small and Medium Enterprise and 1,746 entrepreneurs.

The Business Incubator provides an enabling environment for entrepreneurs through the following programmes:

  • Business Development Services.
  • Training and follow-up support interventions.
  • Networking Events focus group discussions and access to subject matter experts.
  • Mentoring and coaching of entrepreneurs after formal training
  • Provide avenues for accessing markets and sourcing of funds

For more information contact –

About Uganda Tourism Board

The Uganda Tourism Board is a Government institution mandated under the Uganda Tourism Act, 2008 to promote Uganda as a preferred destination for both domestic and foreign tourists; enforce and monitor standards in the tourism sector.

Oyagala kuteeka bizinensi yo ku mutimbagano? Funa amagezi okuva ewa Country Manager wa Jumia Foods Uganda

Jumia Food Uganda

Oteekateeka kuteeka bizinensi yo kumutimbagano? Entabiro ya bizinensi mu biseera bya covid-19 yayogeddeko ne Mwaami Timothy Mugume, country manager wa Jumia Food Uganda okutegeera engeri Covid-19 gyakosezzaamu bizinensi eziri ku mutimbagano awe nebannannyini bizinensi amagezi kungeri yokukyuusa bizinensi zaabwe okuzizza ku mutimbagano.

Bizinensi zangeri ki Jumia Food zeesimbyeeko essira okugatta ku mutimbagano?

Abantu ba bika bibiri; 1).Empeereza ezitali zimu  ne 2). Abaamakolero. Tukola ne bizinensi enene n’entono ku bintu nga okubayunga ku mitimbagano n’okubayamba okujiddukanya.

Mubatendeka mutya?

Nga tuyita mu Jumia Training academy, tubatendeka mu bintu ebiwerako.  Okutendekebwa kuno okukolebwa kumikutu oba mubuntu, kuyamba okumanya enkozesa yomukutu gwa Jumia, okwekkenneenya ebiwandiiko ebitali bimu ebileetebwa Jumia Foods, engeri y’okuddukanyaamu omukutu, okunonya obutale, ensabika n’ebilala bingi. Tuyigiriza abayizi okwetendeka oba okuyigira ku bannaabwe.

Kusoomoozaaki kwemuyitamu okuyunga abantu ku mukutu?

Waliwo obuzibu bw’olulimi n’abantu abamu okuba nti tebamanyi kukozesa byuuma bikalimagezi oba ebyuuma ebilala obiyinza okubasobozesa okukoze omutimbagano. Waliwo n’obuzibu bwa bantu obutakuuma bulungi biwandiika byanfuna yaabwe n’okwawula ennyingiza, ku nfulumya, amabanja n’ebila.

Abagoberezi bo, abakwaagala, abakulaba obafuula otya ba ksitoma abakuwa ku sente mubyotunda?

Kitwaala akabanga okutuuka ku kino. Jumia yyo etunuulira nnyo engeri gyofunamu kasitoma n’engeri gyomuyisaamu. Oteekwa okutunuulira emikutu emilala nga okulanga, abakwoogerako eri bannaabwe, . okukola emikago n’abantu abalala nga banka,  nga batumbula byebalanga ku mutimbagano nakyo kiyamba. Ku kikwaata ku ba kasitoma, Jumia Foods ekunnganya ebirowoozo okuva mu bakasitoma nekola enkyuukakyuuaka okusinziira kweebyo. Yawula biki byolanga . katinokugeza omutimbagano mulungi nga olina engeri gyosibyeemu obubaka . ekisinga obukulu, fuba okulaba nti ebintu kyolanga kituufu era kasitoma omuwa ebbeetu okweeloboza. Okweeloboza, okwanguyirwa n’ebbeeyi bikulu nnyo. Obweesigwa nakyo kiyambye Jumia okwoongera okuzimba n’okufuna bakasitoma ate nga bangi bakyajja.

Order zammwe zikoseddwa zitya mukaseera kano?

Mu wiiki eyasooka , tezaakosebwa nnyo. Abantu era baasigala bagula ebyamasannyalaze, ebikozesebwa awaka, n’ebilala. Mu wiiki ey’okubiri, twaalaba nga abantu bagula nnyo ebyamasannyalaze ebinene nga TV, ekitegeeza nti abantu baali bategedde nti baakusigala awaka okumala ebbanga ddene. Kati bagula nnyo ebintu byawaka, sanitizer, ebintu ebikwaata kuby’obulamu. Kati naffe essira tulitadde kubantu abatunda eby’ekika ekyo.

Bukodyo bwa bizinensi ki obupya omuntu bwaasobola okwettanira okukuza bizinensi ye?

Bayiga obukodyo nga okukyuuka n’embeera, okumala ebizibu amangu n’ebilala. Bayige okukola ebyamaguzi ebigulibwa abantu abangi okusinga ebyo ebigulwa abantu abolubatu abo abayinza okuba nti bamanyi abitunda wabula eggwanga lyonna. Omutindo n’ensabika no’kumanya kki kasitoma kyaagala nakyo kikulu.

Jumia Food Uganda

Are you planning on taking your retail business online? The COVID-19 Business Info Hub spoke with Mr. Timothy Mugume, Country Manager of Jumia Food Uganda, to understand how COVID-19 has affected online businesses and to give advice for entrepreneurs looking to shift their business online as a result of the pandemic.

What sorts of merchants does Jumia Food Uganda target to onboard?

Jumia Food Uganda looks to onboard merchants in two categories: 1) the service sector and 2) the manufacturing sector. The company works with both micro and larger enterprises and looks at main elements like internet connectivity and existing or potential for an online presence when assessing fit.

What sort of training does these merchants receive?

Jumia Food Uganda offers a number of training programs to onboard merchants through the Jumia Training Academy. The training programs, which are conducted both online and in-person, offer background on how to use the Jumia platform, conduct proper analysis of data provided by Jumia Food Uganda, site management, product management and improvement, and marketing and packaging, to name a few. Training is also set up in a way to enable different merchants to learn from one another. 

What challenges does Jumia Food Uganda face in onboarding merchants?

The challenges Jumia Food Uganda faces in onboarding merchants include language barriers with some of the merchants as well as the need for basic training in computer skills and how to use devices required to engage with the platform. There is also a tremendous need for financial literacy including basic recordkeeping and understanding the value of categorizing income and expenses to access credit lines.

How do merchants convert followers, viewers, or likes into real customers?

It takes a long time to convert viewers and likes into real customers. Jumia looks at the customer experience and customer acquisition. You need to look at smart channels, experiential marketing, and referrals when thinking about this. Leveraging partnerships with different players such as banks promoting online channels is also critical. In terms of customer experience, Jumia Food Uganda collects feedback constantly and makes changes based on that feedback to enhance the experience. It is also important to segment marketing for different channels – social media is a great tool to reach customers with specific messaging. Most importantly, make sure the product is the right one and that you have an assortment on offer. Choice, convenience, and price are key. Building trust has also enabled Jumia Foods Uganda to build a customer base that continues to grow.

What has the effect of the crisis been on orders?

In the first week of the crisis, there were still normal purchases such as for electronics, groceries, and essentials being made. In the second week, we saw a big uptick in big-ticket electronics like large TVs and refrigerators, which indicated that people began to understand that they would be staying in for a longer period of time. This has progressed to now the purchases of more essential items – grocery purchases have grown exponentially, as well as sanitizers and health-related items, which has resulted in giving priority to merchants selling essentials.

What new business skills can entrepreneurs learn to be successful?

New skills merchants would benefit from learning how to be more adaptable and problem-solve quickly. There needs to be a focus on producing goods that can be purchased not just by a small group of people around the merchants but by the whole country. Focusing on quality and packaging as well as understanding customer preferences is critical.