Virtual Pearl of Africa Tourism Expo, 27th -29th April 2021

Uganda Tourism Board (UTB) is organizing its sixth and the first-ever online Pearl of Africa Tourism Expo (POATE 2021) from 27th – 29th April 2021. POATE 2021, running under the theme “Restarting Tourism for Regional Economic Development,” will bring together a wide variety of stakeholders and service providers from the tourism industry. It presents a unique opportunity for tourism business operators to meet and network with potential clients.

POATE 2021 builds on the successes of POATE 2020, which registered a 138% growth in exhibitors from 63 exhibitors in 2018 to 150 exhibitors in 2020. This year’s expo will also leverage the internet’s power with over 200 exhibitors expected via a specialized virtual meeting platform developed by UTB. The platform will facilitate one-on-one meetings, virtual speed networking sessions, and live conference sessions for domestic, regional and international tourism players. 


Why should you participate in POATE 2021?

As an exhibitor, you will have the opportunity to: 

  • Showcase your products and services in a variety of multimedia formats, including video, website links and e-brochures
  • Book up to 35 daily appointments on the virtual meeting platform
  • Establish valuable business relationships and contacts with buyers from all over the world
  • Transform your value proposition by learning from peer brands
  • Learn how to do business in the post-Coronavirus era
  • Education and product offerings from suppliers across the world
  • Opportunity to be matched with potential regional and international travel agents


As a visitor, you will;

  • Obtain the latest information on available tourism products from Uganda and the rest of the world
  • Find out about the current offers for hotels and aviation as well as familiarize with new travel protocols
  • Attend inspiration seminars and panel discussions from global travel, tourism and hospitality experts

To participate in the exhibition, register here.

For more information please visit: