Norwegian Agency for Development (NORAD), in partnership with Africa118, are inviting SMEs to apply for the Digital Launchpad program. The program aims to equip and support African SMEs with a comprehensive package of digital tools and expertise to enhance their competitiveness and access global markets.

What are the program benefits?

Over 3,000 SMEs from participating countries are set to benefit from the program, and they will have access to the following:

  • Financial literacy training
  • Digital marketing training
  • Investment readiness and venture building training
  • Digital marketing campaign
  • Professional website
  • E-commerce + payment integration
  • Access to financing
  • Accelerator program

Who is eligible to apply?

Enterprises that meet the following criteria qualify to join the program;

  • A business entity registered in Kenya, Ethiopia, Uganda, Tanzania, Rwanda, and Ghana.
  • The business has less than 50 employees.
  • The company has limited digital marketing expertise.
  • SME agrees to be available for the scheduled training, coaching, acceleration, and mentorship training
  • SME agrees to contribute 50% of the cost of services offered in year 2 (about $200) and to shoulder 100% cost of the services provided in year 3 (about $400).
  • SME agree to be in the program for the entirety of the program duration (3 years: 2021- 2023).

Women-led/owned and Youth-led/owned businesses will be prioritized.

How to join the program

  • Eligible enterprise are required to complete and submit an application
  • Application form available HERE

For details about the program, Call: +254 729 905 156


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